Essential Updates and Maintenance Plans
Making sure your website is protected, optimized, backed up and expertly cared for.
Content and Maintenance Services
Best for small businesses, organizations, and freelancers that need only light updates.
CONTENT UPDATES
Content Updates – total of 2 hours per year.
- Revising page content — Small text edits on existing pages.
- Updating bios — Refresh team or owner bios and details.
- Posting blog articles — Publish a new post you provide (text + images).
- Replacing images — Swap images you provide in existing sections.
- Updating links — Fix or change links across existing pages.
- Tidy Up Media Files – Further organize media in WordPress.
(Usually the tasks above might take 15–20 minutes if the changes are very specific.)
WORDPRESS & PLUGIN UPDATES
- Core updates — Keep WordPress core up to date.
- Plugin updates — Update plugins to current versions.
- Basic compatibility checks — Confirm updates do not break key pages.
- Light security monitoring — Watch for obvious threats and issues.
- Monthly backups — Ensure backups are up to date. Your hosting service should provide daily backups.
1 SIMPLE LANDING PAGE PER YEAR
Campaign-style page built within your current theme and layout.
- Includes 1–2 sections of content (headline, short copy, and a clear call-to-action)
- Can feature a simple form, button, or link (contact, booking, or email signup)
- Uses your existing brand styles, fonts, and layout components
- Includes basic images you provide (or stock images you approve)
- No custom functionality, complex animations, or new page templates
Not Included (Billable Web Design Requests)
These are common requests for existing customers that are not included for free in the Essential Plan (and would be scoped/quoted separately):
- Additional landing pages beyond the 1 included per year (new campaigns, service pages, or seasonal promos) — typically \$350–\$550 per page
- New site pages or new page layouts (beyond simple edits to existing pages) — typically \$200–\$450 per page
- Website redesigns / layout overhauls (new look & feel, major template changes, rebuilding sections across the site) — typically \$1,500–\$5,000+ depending on scope
- New feature builds (e.g., adding an events system, membership area, LMS, advanced forms, booking flows) — typically \$500–\$2,500+ depending on complexity
- Hacked sites / malware cleanup — Not covered. We will recommend services for hacked sites, and we recommend working with your hosting service.
- Commerce work (WooCommerce setup, product imports, checkout customization) — typically \$750–\$3,000+
- SEO projects (technical SEO audits, content strategy, keyword research, large-scale on-page optimization) — typically \$300–\$1,500+
- Performance optimization beyond basic checks (image optimization across the site, caching/CDN configuration, Core Web Vitals work) — typically \$250–\$1,200+
- Custom integrations (CRM/email marketing automations, Zapier/Make workflows, analytics dashboards) — typically \$350–\$1,500+
THE RISK OF NOT HAVING YOUR SITE PROPERLY MAINTAINED
Here are just a few of the most common scenarios of unprotected sites:
WEBSITE HACK
If your website isn’t maintained and protected, it’s not a question of “if” but “when” a hack will occur.
POOR PERFORMANCE
If your website isn’t optimized, it’ll perform and load slower as times goes on affecting conversions and sales.
NO BACKUPS
If your website isn’t consistently backed up, you could completely lose your website’s content and progress when a breach happens.
SEO IMPLICATIONS
If your website isn’t maintained and optimized, Google knows and ranks sites that are digitally “alive.”
WEBSITE LEGITIMACY
If your website has any glaring issues such as a down SSL Certificate or notices of an unsecure connection, it affects traffic and brand legitimacy.
IT'S ALL ON YOU
By not having your website cared for monthly, everything we cover in our plan is on you and will cost you in tools, time and unneeded stress.
THE GOOD NEWS IS…WE’VE GOT YOU COVERED!
You don’t have to maintain your own website and go it alone.
I offer a plan for your website so that you can rest easy and have me in your corner every month–taking care of these complex, confusing and ever-evolving issues in the digital world.
CHOOSE YOUR PLAN
We want to make sure we have the perfect website care plan for your business.
Essential Plan
For low active, small/medium sized sites- WordPress & Plugin Maintenance
- • Core updates
- • Plugin updates
- • Basic compatibility checks
- • Light security monitoring
- Content Updates – Up to 2 Hours Per Year
- Use for:
- • Revising page content
- • Updating bios
- • Posting blog articles
- • Replacing images
- • Updating links
- (Usually the tasks above might 15-20 minutes if the
- chanages are very specific.)
- 1 Simple Landing Page Per Year
- Campaign-style page built within your current theme
- and layout.
- Email Support
- Response within 2 business days.
Growth PLAN
For highly active, larger/advanced sites- Everything in the Essential Plan, plus:
- Content Updates – 4 Hours Per Year
- Double the annual update time.
- 3 Simple Landing Pages Per Year
- Perfect for:
- • Fundraising campaigns
- • Events
- • Membership drives
- • Special initiatives
- Ideal if:
- You expect multiple campaigns, seasonal updates, or
- ongoing content changes throughout the year.
- I will get a report of work done and the amount of
- time spent.
FAQ’s
Some answers to the most frequently asked questions about our website care plan.
Are there cancellation fees?
Nope! Our website care plan is annual with a no-risk, no questions asked guarantee. If for any reason you need to pull your website from our hosting or maintenance plan, you have complete freedom to do so. Your plan is simply billed out for the year that’s paid for 🙂
Are there any setup fees?
If we built your website, there is no set up fee as long as it’s within a 90 day period!
Do you offer just maintenance?
We will offer to maintain the website if you have hosting elsewhere as long as the hosting company or custom server meets our requirements for properly maintaining and optimizing the site. Contact us to request a consultation and pricing for this.
What if I pass on the plan?
Our maintenance plan is not mandatory for clients but is highly recommended because of the importance of security, optimization, updates, backups, support, etc.
That said, if you choose to forego our care plan, you’re welcome to. You will, in that case, assume complete responsibility for the website updates, security, backups and other services laid out in this plan by reviewing our LIABILITY CLAUSE that releases us from any involvement if and when the website is breached, hacked or performs slowly because the lack of proper optimization.
Can I join the plan if I originally pass?
Absolutely! If you decide to come back to us after having initially passed on the plan due to the work that’s involved in order to properly maintain the site, we’ll welcome you to the plan with open arms and make sure your site is protected and cared for. See the setup fees question above for additional information about onboarding a site after 90 days.
What if I pass on the plan and my site gets hacked?
In this case, you’re welcome to handle it in house by reaching out to our preferred malware and blacklist removal specialists Sucuri or if you’d like to join our plan and have us take care of getting the hack cleaned, we have a $499 site cleaning/set up fee.
Depending on the type of hack/breach and how long the site has been compromised, SEO rankings and blacklisting issues may take weeks or even months to resolve and in some cases will require more additional work to recover from.
Important note: We do not fixed website hacks unless the site will subsequently be added to our plan.
What if the site gets hacked or breached while on the plan?
Do you take on sites that you didn't build?
We will take on websites we didn’t build as long as they use the tools we’re familiar and comfortable (or can learn quickly) with. Additionally, the site’s hosting must be one that meets our requirements.
Do you offer price breaks for multiple sites?
Absolutely! If you choose to have us host and maintain additional sites under your account, you’ll get a 30% discount (monthly or annual) for every site you add which will be active for as long as host and maintain the sites.
What's included in the monthly time?
Your monthly time (for premium or elite plans) covers any updates, additions or add-ons to your website. For example, changing hours, company information, staff or team members, adding new photos, updating services pages, etc.
While we do our best to get updates done within your allotted time, if more time is required, I can do so with my hourly retainer which for you is discounted!
Note: The allotted monthly time is for work or updates on the existing website and cannot be used for other projects or a step by step website revamp. I’m happy to do those things either via my discounted hourly rate or via a discounted and separate fixed project!
NO-RISK GUARANTEE
My plan comes with a no-risk, no-questions-asked guarantee. In the unlikely event that you want to pull your site the plan, you only pay for the month or year you’ve paid for and you’ll be provided with all site files and logins.
Questions?
Contact me for any questions you have or to inquire about setting up a custom plan for an advanced site or multiple websites.
