My goal this year is to take my blogging to the pro level, and one of the focuses I’ve been working on for the last few months is building my presence on Twitter.
Anyone new to blogging will quickly learn that no matter how great your content is, if people don’t know that your content exists, you won’t get readers and responders to what you’re producing. Fortunately, social networks like Twitter help solve that problem.
My Current Twitter Strategy
My current Twitter strategy is to stay present on Twitter on a daily basis, and to engage with my dedicated followers. My goal is to build a following of at least 5,000 people by the end of next year. While you can pay to get often fake Twitter followers, the best way to grow your following as a blogger or business is to find people who are interested in what you’re writing about. This is not always an easy task, but there are several useful tools that can make Twitter related tasks easier and more efficient. The following are the tools I’m currently using.
CoSchedule is the first blog related program that I’m actually paying for. It serves as an editorial calendar for creating and scheduling blog posts inside your WordPress account, and it also allows for creating and scheduling posts to your social networks, including Twitter, Facebook, Google+, and I believe LinkedIn. Social network posts can be scheduled for when an article runs and for future dates, like the next day or the next month.
What I also like about CoSchedule is that I can schedule task reminders in the program, and it notifies me by email of those tasks. I mainly use the reminders to proofread an article again before it is scheduled to run. But more importantly CoSchedule makes it easy to schedule, reschedule, and manage blog posts, and it helps to keep my Twitter streams updated with fresh content.
Crowdfire has been useful for gaining followers on my Twitter accounts. It would be great to grow my accounts organically, but it order to get followers, you have to find your audience, and Crowdfire helps with that.
Though there’s a free version of Crowdfire, the paid version includes a feature called Copy Followers, which allows you to copy the followers of other Twitter accounts in your niche. So for example, for my Mac Automation Tips blog site, I copy followers from accounts like Macworld, TextExpander, Keyboard Maestro, and the like, because the people who follow those sites might be interested in the subject of Mac automation. In turn, Crowdfire enables me to also unfollow people who don’t follow me back. So I typically follow about 50 to 60 people every other day, and then unfollow people who don’t follow me back within about two days.
I have also been using the social network posting site, Buffer, because it too allows for scheduling tweets. Buffer integrates with many other websites, and it helps keep my Twitter stream from posting tweets too close together.
Buffer’s latest feature also allows for posting videos directly into your Twitter and or Facebook account. This has been very useful for my Mac Automation Tips site, because I can post usually silent 30 second videos that automatically play on my Twitter stream.
However, I have recently started using a newer site called MeetEdgar that also allows for scheduling social network posts.
By far the most time-saving program that I’m using for Twitter related tasks is MeetEdgar. Though it is expensive, at $50 per month, it allows for scheduling hundreds of tweets for various accounts and categories of content.
What’s great about MeetEdgar is that it stores all your content into a library, and it pulls from the library to keep your social networks updated. MeetEdgar can also pull from the RSS feed of your blog sites and keep them in rotation for as long as you like.
With MeetEdgar, I’m posting 6 to 9 tweets a day on my accounts. And after doing the basic work of filling up my library, the service enables me to spend more time engaging with my followers instead of constantly creating or finding new content to post on my Twitter accounts.
MeetEdgar may seem difficult to use a first, but the company provides several tutorials for getting started. If I could only pay for one subscription program, this one will probably be it. Twitter is an extremely crowded space, and if you’re not posting on there on a regular daily basis, most of your followers will miss your tweets. I would venture to say that it is important to post a minimum of five social network posts a day in order to get minimum of exposure. MeetEdgar helps solve that problem.
The last tool I use for handling Twitter traffic is the iOS app, Twitterrific. Out of all the Twitter clients I have tried, including the official Twitter app, Twitterrific is the one with the best and most productive features.
It allows for quoting tweets and replies, and most importantly “muffling”and muting selected users and topics that junk up your Twitter stream.
I also make use of Twitter Lists to filter the Twitter accounts I want to keep up with. When you start following 500+ accounts, you will run into a lot of noise while browsing. With Twitter lists, I can filter accounts I want to see most, and engage with people who favorite and retweet my tweets.
I’ve learned that in order to grow a Twitter following that it’s very important to engage with people. So when someone retweets my tweet, I don’t just say thank you, I try to ask them a related question so that we get into a little dialogue. And anyone who favorites my tweets, I always follow them because they are considered a “Fan” of my content.
Learning As I Go
Building a Twitter following is essential for getting exposure to your content. But I’m finding that I need tools to help me manage Twitter in less time consuming ways. And the same goes for any blog related tasks. I need to automate tasks as much as possible so that I have time to write blog posts.
I think until I get over a hundred quality posts on my sites (this one, Mac Automation Tips, and National Journal Writing Month) won’t be profitable as I need them to be. So making sure I automate Twitter and other related tasks will hopefully provide more time to focus on writing. I figure that I should be writing at least one article a day throughout the week in order to keep my sites fresh and relevant, which in turn will make my Twitter streams relevant.
Next year, I plan to start building a Facebook account, but right now I want to keep the focus on Twitter because it’s easier to manage and gain followers, in my view.